According to Ben "Fishstix" Goldhaber, director of content marketing at Twitch, the English, Korean and French streams of the Overwatch League's inaugural day of competition combined to reach a peak viewership of 415,000 viewers.

Blizzard ran a marketing blitz for the League's premiere that included billboards in participating cities, promoted tweets, and the release of an official Overwatch League app.


Overwatch was also the No. 1 game on Twitch last night and set a personal record of viewers, according to numbers from Twitch ​posted to Reddit.


Some in the industry, including Goldhaber and Natus Vincere CEO Yevhen Zolotarev, were skeptical of Overwatch's ability to draw in serious viewership. ​Zolotarev specifically cited reservations about the esport's watchability. But the opening night numbers appear to be a strong first step.



Cover photo courtesy of ​Blizzard Entertainment