FlyQuest will kick off the 2018 NA LCS season of League of Legends with a new sponsor, Snickers.

As part of the sponsorship, which is the first in esports for Snickers, FlyQuest will receive jersey branding and social/digitized presence. There will also be custom content released throughout the year with special moments at the team house and at the studios. The partnership also includes the "SNICKERS MVP" of the match, which will be based on a weekly fan vote deciding the FlyQuest player of the week during the NA LCS.


“In working with FlyQuest, we felt they would provide us with the best opportunity to align with some of the biggest titles in esports," Michael Italia, Sr. brand manager for Snickers, said ​in a news release. "Their passionate fan base and desire to grow the entire community through unique activations aligned perfectly with our goals."


FlyQuest, founded by Milwaukee Bucks owner Wesley Edens, began with a League of Legends team last year and also has a Rocket League team. FlyQuest was one of 10 organizations accepted into ​the newly-franchised NA LCS, which ​begins play next weekend.


Cover photo courtesy of FlyQu​est