According to a ​​report from MediaPost.com, Activision Blizzard has picked up three  executives from traditional sports and entertainment roles to expand a newly created division called the Activision Blizzard Esports Leagues. 


The new executives include; NBA senior VP of Team marketing and business operations Brandon Snow, former New Jersey Devils and Prudential Center chief marketing and innovation officer Daniel Cherry, and NBCUniversal VP of Revenue analytics and strategy Marc Kolin.

Brandon Snow will be coming aboard as the new Chief Revenue Officer having previously supported all NBA, WNBA, NBA G League and NBA2K teams in all aspects of their business operations. These aspects include team sponsorship, marketing, and ticket sales and services.


Daniel Cherry will become the new Chief Marketing Officer, having previously overseen marketing and sales branding, branding, and innovation. He will be responsible for the overall viewership and brand awareness of the Overwatch League and the Call of Duty World League. 


Marc Kolin will become the new VP of Finance & Strategy, having previously been responsible for all analytics, financial planning and analysis, and strategic initiatives of Universal Studios Hollywood Theme Park in Los Angeles. 

The three will report to MLG CEO Pete Vlastelica, who will oversee the division. The division will be responsible for the Overwatch League and the Call of Duty World League. Each executive will play a role to sell expansion franchise slots for the Overwatch League in order to grow the League, as well as Activision Blizzard's other Esports properties. 


​With their hiring, it seems to indicate Activision Blizzard preparing for the opening of more Overwatch League stadiums, and perhaps more teams are on the horizon!


Cover photo courtesy of Activision Blizzard