Nintendo president and CEO Doug Bowser steps down

After more than a decade with Nintendo America, CEO and president Doug Bowser will be stepping down at the end of the year, December 31, 2025.

Former executive vice president of revenue, marketing and consumer experience at Nintendo of America, Devon Pritchard, is set to take Bowser's place as the head of the Mushroom Kingdom.

“One of my earliest video game experiences was playing the arcade version of Donkey Kong,” Bowser said. “Since that time, all things Nintendo have continued to be a passion for both me and my family. Leading Nintendo of America has been the honor of a lifetime, and I am proud of what our team has accomplished in both business results and the experiences we’ve created for consumers.”

“Now, it’s time for the next generation of leadership and Devon’s track record speaks for itself. She is an exceptional leader, and her promotion is a testament to her strong performance and strategic contributions to the company’s growth. I have full confidence that she will guide the company to even greater heights.”

Bowser played a crucial role in the launches of the Nintendo Switch, the company's second best selling console, and the Nintendo Switch 2., as well as driving core partnerships for the brand, including movies and theme parks.

President of Nintendo, Shuntaro Furukawa, said Bowser brought "smiles to the faces of people connected to Nintendo."

This announcement comes just after the most recent Nintendo Direct, which announced a Super Mario Galaxy movie, showed off Metroid Prime 4: Beyond and announced a host of third-party games coming to Nintendo Switch 2.