ZZZ x Butchies collaboration includes redemption codes for exclusive goodies

HoYoverse has announced a collaboration between Zenless Zone Zero and Butchies, which will kick off on July 15, 2025, and last until August 15, 2025. All Butchies shops in London will offer the special ZZZing Burger on their menu in this time period and customers buying the ZZZing Burger combo menu will receive a scratch-off card with a redemption code to claim exclusive in-game rewards, including an avatar and profile card.

Physical goodies such as ZZZ Operation Yum posters and postcards will be up for grabs, too.

What’s more, a special event held on July 19 and 20, 2025, at the Butchies shop at 120 Tooley St., London SE1 2TH, will feature cosplayers and special on-site activities. Attendees can grab yet more exclusive goodies, such as an Operation Yum beach towel, badge, and keychain.

What’s on the ZZZing Burger? The collaboration’s featured item is a Korean fried chicken sandwich with gochujang mayonnaise and pickles. Yes, that’s quite a bit of ‘Zing’ — enjoyers of spicy food will definitely get their fill with this one. 

Although this collaboration isn’t permanent like the recently opened HoYoverse Café in Berlin, Londoners and visitors from outside will have a month to enjoy some ZZZ-infused foods and exclusive merchandise. Find a full list of Butchies locations in London below:

• Canary Wharf, 25 N Colonnade, London E14 5HD
• Clapham, 122 Clapham High St, London SW4 7TB
• Ealing, 14 Bond St, Ealing, London W5 5AA
• Earls Court, 7 Kenway Road, Earls Court, London SW5 0RP
• London Bridge, 120 Tooley St, London SE1 2TH
• Shoreditch, 22 Rivington St, Hackney, London EC2A 3DY
• Victoria, Market Hall, 191 Victoria St, London SW1E 5N

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