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2K Signs Tiger Woods Deal, Acquires PGA Tour 2K21 Developer

Tiger Woods will appear in a video game for the first time since 2013.
Tiger Woods will appear in a video game for the first time since 2013. / Mike Ehrmann/Getty Images

2K has signed an exclusive, long-term partnership with Tiger Woods in addition to acquiring HB Studios, the developer behind PGA Tour 2K21 and The Golf Club.

Woods' deal with 2K includes the rights to his name and likeness, making PGA Tour 2K and other 2K games the only place either can be seen. This marks the first in-game appearance for Woods since his 15-year deal with EA Sports ended in 2013.

2K Signs Tiger Woods Deal, Acquires PGA Tour 2K21 Developer

Woods will serve as executive director and consultant on the PGA Tour 2K series, and 2K will in turn partner with the athlete's TGR Foundation, a charity that provides STEM class access to underserved students. The financial terms of the deal were not disclosed.

"I am looking forward to making my return to the video game landscape, and with 2K and HB Studios, I've found the right partners to make it happen," Woods said in a January statement. "I'm honored to take part in this opportunity and look forward to sharing my expertise and insights as we build the future of golf video games together."

Financial terms of 2K's acquisition of HB Studios were not disclosed. The deal will be finalized in the first calendar quarter of 2021.

HB Studios joins Visual Concepts as a 2K-owned studio focusing wholly on sports games. Its location in Lunenberg, Canada will become the head office for Take-Two Interactive Canada.

"The team's love and knowledge of golf is immediately evident in our games. We're thrilled to officially become part of the 2K family and continue development of the PGA Tour 2K franchise," said HB Studios head James Seaboyer. "Our work with 2K on PGA Tour 2K21 brought our capabilities and aspirations to the next level, and we can't wait to show the world what we're planning for the future."