​Activision Blizzard has entered a deal with marketing research company, Nielsen, in order to value the company's esports ventures. 

As a result, the partnership will mostly focus on the ​Overwatch League and ​Overwatch Contenders. Nielsen's marketing research has been used by several broadcasting brands. The partnership is meant to make the value of advertising with Activision Blizzard's esports ventures more clear to potential investors and advertisers. 

​​Pete Vlastelica, CEO of Activision Blizzard Esports Leagues stated, "“As esports continues to mature and reach its potential as a stand-alone business, we’re determined to lead the way and develop best practices for brands and advertisers."

The Overwatch League has been partnering with Twitch most notably this season, ​recently releasing an all-access pass for Twitch users.

Cover photo courtesy of Robert Paul/Blizzard