Activision Blizzard has entered a deal with marketing research company, Nielsen, in order to value the company's esports ventures.
As a result, the partnership will mostly focus on the Overwatch League and Overwatch Contenders. Nielsen's marketing research has been used by several broadcasting brands. The partnership is meant to make the value of advertising with Activision Blizzard's esports ventures more clear to potential investors and advertisers.
ICYMI: Activision Blizzard is partnering with @Nielsen to measure brand exposure across their #esports titles, including the #OWL2018, the #Overwatch World Cup, and the #CWLPS4 !— Unikrn (@UnikrnCo) April 17, 2018
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