Riot Games announced Wednesday the addition of Jersey Mike's Subs as a sponsor for the NA LCS summer split, which begins Saturday.


Jersey Mike's will "sponsor tasty fan activations for onsite ticket-holders at the NA LCS Arena," according to a news release, and support a gift-with-purchase promotion designed for Jersey Mike’s customers and ​League of Legends esports fans.

Jersey Mike’s customers and League of Legends fans will be able to redeem promotional codes for in-game League of Legends items and prizes, such as Hextech chests and keys, loot skins, and Riot Points packages, according to the release. Fans can also enter a sweepstakes to win an all-expenses-paid trip and exclusive VIP ticket to the NA LCS summer finals at Oracle Arena in Oakland, Calif. in September.


“As a longtime supporter of traditional sports, Jersey Mike’s is excited to enter the world of esports by partnering with the NA LCS,” Rich Hope, chief marketing officer for Jersey Mike’s Franchise Systems, Inc, said in the release. “We believe this sponsorship is a great fit for Jersey Mike’s and LoL Esports fans alike, and look forward to connecting with the passionate League of Legends community each week.”


The NA LCS ​begins Saturday with ​spring split champion Team Liquid playing 100 Thieves in a rematch of the spring final.


Cover photo courtesy of Riot Games