Chinese company Tencent acquired a stake in Bluehole, the publisher behind PLAYERUNKNOWN'S BATTLEGROUNDS, to strengthen the game's impact on the global market.

​​A relationship between Tencent and Bluehole already exists, after the two companies ​formed a partnership months back. The new deal will increase Tencent's stake in Bluehole to roughly 10 percent. The company will become the firm’s second-largest shareholder after Bluehole founding chairman Chang Byung-gyu, according to the report. 

Thanks to the new partnership, Bluehole hopes to strengthen its game development, speed up PUBG's expansion into the global market, and continue to build on its already-existing relationship with Tencent

"We are very happy to have entered a strategic partnership with Tencent. We expect that Bluehole’s game development and service capabilities combined with Tencent’s global platform strengths will create greater synergies in the future,” Bluehole CEO Kim Hyo-seop said. 

Tencent reached an agreement with Bluehole and PUBG Corp to exclusively release PUBG in China. It also developed a ​PUBG mobile emulator allowing players to play the mobile game through an emulator on their PCs. Epic Games and Tencent also reached a partnership to allow the company to bring PUBG's battle royale rival, Fortnite: Battle Royale, to the Chinese market.

Cover photo courtesy of PUBG Corp