Chinese company Tencent acquired a stake in Bluehole, the publisher behind PLAYERUNKNOWN'S BATTLEGROUNDS, to strengthen the game's impact on the global market.
A relationship between Tencent and Bluehole already exists, after the two companies formed a partnership months back. The new deal will increase Tencent's stake in Bluehole to roughly 10 percent. The company will become the fi
"We are very happy to have entered a strategic partnership with Tencent. We expect that Bluehole’s game development and service capabilities combined with Tencent’s global platform strengths will create greater synergies in the future,” Bluehole CEO Kim Hyo-seop said.
Tencent reached an agreement with Bluehole and PUBG Corp to exclusively release PUBG in China. It also developed a PUBG mobile emulator allowing players to play the mobile game through an emulator on their PCs. Epic Games and Tencent also reached a partnership to allow the company to bring PUBG's battle royale rival, Fortnite: Battle Royale, to the Chinese market.
Cover photo courtesy of PUBG Corp