Nike revealed its new campaign on Thursday featuring League of Legends star AD Carry Jian “Uzi” Zihao.
The Royal Never Give Up player posed with Chinese actor Bai Jingting and American basketball star LeBron James for the brand's new "Dribble &" campaign on Twitter. Each celebrity sports a black T-shirt with the text "Dribble &" followed by a blank box, which is filled in with "Carry" for Uzi.
The campaign is in support of James' upcoming multi-part documentary series "Shut Up and Dribble," titled after a political rift the basketball star had with Fox News' host Laura Ingraham. As a result, the series will cover the lives and roles of NBA players in the country's current political climate.
Uzi's inclusion in the campaign marks the first time a professional League of Legends player has ever collaborated with the popular sports apparel company.
The RNG AD carry is regarded by many fans as one of the best in his role, given his aggressive lane dominance and team's success throughout the year. The team won both the LPL spring and summer splits, Rift Rivals LCK/LMS/LPL, and this year's Mid-Season Invitational.
RNG meets G2 Esports in the League of Legends World Championship quarterfinals Sunday at 12 a.m. ET.
Cover photo courtesy of Riot Games