CompLexity Gaming entered a new partnership with WinStar World Casino and Resort, marking the first time an esports organization from the United States partnered with a casino.
The partnership was revealed Tuesday with a short clip. CompLexity Gaming is owned by Jerry Jones, owner of NFL team the Dallas Cowboys. The Cowboys are also sponsored by WinStar.
"WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” CEO and founder of compLexity Gaming Jason Lake said in a news release. "This partnership signals a significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream."
The partnership will give compLexity Gaming's players access to WinStar's hotel, golf courses, and concert venue. C