​CompLexity Gaming entered a new partnership with WinStar World Casino and Resort, marking the first time an esports organization from the United States partnered with a casino. 

​​The partnership was revealed Tuesday with a short clip. CompLexity Gaming is owned by Jerry Jones, owner of NFL team the Dallas Cowboys. The Cowboys are also sponsored by WinStar.


"WinStar is a preeminent gaming and entertainment venue, and we are excited for them to become our exclusive casino partner,” CEO and founder of compLexity Gaming Jason Lake said in a news release. "This partnership signals a significant shift in the esports sphere toward making competitive gaming entertainment even more mainstream."


The partnership will give compLexity Gaming's players access to WinStar's hotel, golf courses, and concert venue. CompLexity players will appear at WinStar to host on-site biannual meet-and-greets and boot-camps for fans.


Cover photo courtesy of compLexity Gaming