​Cloud9 revealed its newest partnership with BMW, a car and motorcycle manufacturer, to be the organization's automobile sponsor. The sponsorship is BMW's first sponsorship with an esports organization in history. 

​​BMW signed its first esports organization sponsorship with Cloud9 as its official automotive sponsor. Cloud9's announcement included a graphic with notable members of the organization, like CEO Jack Etienne, Becca "Aspen" Rukavina, and League of Legends player Zachary “Sneaky” Scuderi in cosplay.

Etienne explained Cloud9 shot a few commercials for BMW, which fans will likely see in the near future. 

The BMW has never partnered with an esports team and kept its involvement with esports to a minimum for a while. The only esports-related sponsorship BMW participated in was back in 2017 when it sponsored the EU LCS finals for a single event. 

Cover photo courtesy of Cloud9/Twitter