Cloud9 revealed its newest partnership with BMW, a car and motorcycle manufacturer, to be the organization's automobile sponsor. The sponsorship is BMW's first sponsorship with an esports organization in history.
BMW signed its first esports organization sponsorship with Cloud9 as its official automotive sponsor. Cloud9's announcement included a graphic with notable members of the organization, like CEO Jack Etienne, Becca "Aspen" Rukavina, and League of Legends player Zachary “Sneaky” Scuderi in cosplay.
Etienne explained Cloud9 shot a few commercials for BMW, which fans will likely see in the near future.
The BMW has never partnered with an esports team and kept its involvement with esports to a minimum for a while. The only esports-related sponsorship BMW participated in was back in 2017 when it sponsored the EU LCS finals for a single event.
Cover photo courtesy of Cloud9/Twitter