Tyler "Ninja" Blevins was reportedly paid $1 million by EA to promote Apex Legends. The Titanfall-like battle royale game was created by Respawn Entertainment, a video game development studio owned by EA.
Wow. Twitch streamer @Ninja was reportedly paid $1 million to promote EA's 'Apex Legends'... the amount "is more than twice media reports of Ninja’s monthly earnings from streaming his regular appearances on Fortnite" https://t.co/MB5MhkpE5e— Ryan Browne (@Ryan_Browne_) March 13, 2019
According to a source with Reuters, Ninja was paid $1 million to play and promote Apex Legends upon its release in February. The game hit 10 million downloads at 72 hours after release, and a recent announcement from Respawn Entertainment revealed the game has over 50 million players.
Apex Legends lead producer Drew McCoy explained Respawn's goal was to make a day where players couldn't escape Apex Legends if they cared about games -- to make it feel like an event that was happening all over the world. “