Brandon Snow, Chief Revenue Officer at Activision-Blizzard's Esports division, alluded to never before seen content coming to Warzone in the future during an interview with Inverse published on Monday, March 15.
In the interview, Snow discussed plans for Call of Duty's (COD) transition into esports with the Call of Duty League, the difference between Warzone and Cold War, the franchise's major competitors, and the path going forward in the competitive scene. Snow explains how Activision sees Warzone within the greater COD franchise and, while vague, does make allusions to a strong potential for unique content within Cold War's 80s theme.
Activision Teases Brand New Content Coming to Warzone
"Call of Duty is as big as Star Wars. It’s been around for 10-plus years, and over 200 million people have played the game. That’s the foundational difference." Snow began, "The Call of Duty game team continues to pump out relevant content, and it's never been stronger than now."
He went on to note that the franchise is only in the beginning stages of creating its niche in the larger competitive scene. Warzone, he suspects is the key to branching out, saying that it "is an opportunity to talk to more casual gamers."
"We certainly see Warzone as a very large ecosystem that can continue to engage players and provide places and spaces for people to gather." He said.
Regarding new content, Snow confirmed that upcoming seasons will explicitly feature "some really cool new stuff that Warzone has never done before. It’ll be really exciting and done in a Call of Duty way."
That "Call of Duty way" being something unique to its inherent culture—as opposed to other first-person battle royales like Fortnite. Snow stated that the company doesn't view Fortnite as a competitor and, instead, is primarily concerned about enhancing the features that only COD can bring to the table. Zombies, he stated, was one such example.
"Only Warzone could do things that we have planned in upcoming seasons. Call of Duty: Cold War’s identity and ‘80s theme offer tons of opportunities for innovative content," he explained, going on to justify the obscurity of his answers, "If we were to check back with each other in about four to five weeks, we might be able to speak a little bit more specifically."
It appears players will have to keep an eye out for these changes later in the year.