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Activision/YouTube Media Rights Deal Reportedly Valued at $160M

YouTube and Activision Blizzard's deal around esports streaming is reportedly worth $160 million
YouTube and Activision Blizzard's deal around esports streaming is reportedly worth $160 million | Ben Pursell/Blizzard Entertainment

The media right deal between Activision Blizzard Esports and YouTube is valued at around $160 million over three years, according to a Thursday report by the Sports Business Journal.

The partnership, announced by Google and Activision Blizzard ahead of the beginning of the Call of Duty League, includes rights for Call of Duty, Overwatch and Hearthstone. It comes as part of a larger strategic partnership between Google and Activision Blizzard, according to the Sports Business Journal's sources.

A previous deal between Activision Blizzard and Twitch for exclusive Overwatch League streaming rights was reportedly valued at $90 million for two years.

How much each each property contributed to the $160 million total is unknown, though sources said Overwatch commanded the most value. Hearthstone was described as largely unimportant to the deal.

The deal reportedly includes incentive clauses for ad sales and viewership targets, allowing for the possibility of larger payouts to the leagues and teams involved.

The deal also offers Google Cloud computing services to Activision Blizzard.