The Apex Legends' ChinaTown Market crossover event has been delayed after the latter organization announced a company rebrand. After feedback and backlash from the AAPI community, ChinaTown Market decided to rebrand, meaning the skins from the event will not be released on March 30, as planned.
Apex Legends' ChinaTown Market Crossover Skins Delayed After Company Rebrand
Since the pandemic started, hate crimes against the AAPI community have risen dramatically. As a result, a movement has started against Asian hate and racism. As a result, the ChinaTown Market name has been under scrutiny, and ChinaTown Market itself has agreed, stating, "The Asian American community is rightfully demanding all of us think and act more honestly. We should have done this sooner but it is never too late to do the right thing. Today, we are announcing that we are changing our name." Respawns supported ChinaTown's decision, and naturally, the release of the skins have been delayed.
Everybody obviously wants new skins, but this is a positive change and sign of support by Respawn and ChinaTown Market. While there is obviously some disappointment, in the long run, the crossover skins will still come out eventually. Meanwhile, ChinaTown Market's decision to rebrand and bring awareness to the rise in racial violence is something that can do a lot of good down the road.