Billionaire Boys Club teased a partnership with Pokémon which will be revealed on Aug. 12. This isn't the first apparel brand to partner with the infamous video game franchise. Though it's close to being the priciest.
Here's a self description of the brand.
"Billionaire Boys Club, founded by Pharrell Williams and Nigo in 2003, is a globally recognized clothing, accessories and lifestyle brand, whose blend of streetwear and luxury has influenced countless pockets of fashion, music, design and culture. As the brand has morphed to continuously lead and define fashion, we have built a universe from the foundation of Billionaire Boys Club to form ICECREAM, Bee Line and Billionaire Girls Club."
Not much else is known about the partnership, but you can expect graphic tees, pants, shoes, and other common apparel. Fans are torn on the news as everyone is excited about more Pokémon gear, but others are not excited about the brand they chose. NFTs are divisive online and the Billionaire Boys Club has dabbled in the past. Fans are worried we'll see some type of NFT product hit the market in the announcement.
As long as it's just clothes, the community seems to be content with the partnership.