Cloud9 and Microsoft Enter Into Partnership
By Nathan Fusco
Cloud9 announced a technology and performance analytics partnership with Microsoft.
Cloud9 has been busy landing partnerships with Puma and the United States Air Force and has trail-blazed some of the most prominent partnerships in esports.
It seems the purpose of the deal is to provide analytical information to Cloud9's multiple esports teams in hopes of providing them an edge in the competition.
Mike Downey, Director of Sports Technology for Microsoft, shared his thoughts on the deal, "At the end of the day, we want to help Cloud9 train more efficiently and determine their best strategies to win."
Not only will Microsoft look to help Cloud9, they will look to grow the pool of talent and create technology that will make esports and the gaming industry more inclusive.
Look for this deal to benefit the whole esports scene not just Cloud9.
Photo courtesy of Cloud9