Complexity Gaming Reveals New Branding

Complexity Gaming, previously known as compLexity Gaming, announced a change in its branding Friday.

The organization revealed its new branding with a video posted to Twitter featuring several players on the team's various teams and its CEO Jason Lake.

Along with the name stylization change, Complexity Gaming released a new logo. The previous, circular logo was replaced with a blue star inspired by the organization's sister team, the Dallas Cowboys.

According to a news release, Complexity shared alongside the rebrand, the new five-pointed star logo represents the organization’s brand pillars: Competition, community, culture, cause and convergence.

Jerseys and other apparel from H4X featuring the new branding are now available for purchase.

Dallas Cowboys owner Jerry Jones and investor John Goff purchased Complexity Gaming in November 2017. The team subsequently moved to the Dallas Cowboys World Headquarters in Frisco, Texas. Complexity’s team headquarters was named the GameStop Performance Center in March when GameStop and Complexity signed a three-year deal for the naming rights.

Photo courtesy of Complexity Gaming