Despite past criticisms over its microtransactions, Diablo Immortal has managed to rack up over $100m in revenue in just eight weeks.
Blizzard's mobile Diablo venture, Diablo Immortal, has proved to be a successful source of income since its release. According to analytics firm Sensor Tower, Diablo Immortal has surpassed over $100m in revenue since its release back in June 2022. This figure comes from spending across both the App Store and Google Play, largely without input from the Chinese market.
Diablo Immortal was given a delayed launch in China, having only been published in the region on July 25. Since then, the game has proven to be a success in the market, though the bulk of player spending had happened elsewhere.
Diablo Immortal Passes $100m Revenue in Eight Weeks
According to the report, the United States ranks as the No. 1 country for revenue in Diablo Immortal. South Korea ranks second place, while Japan ranks No. 3. Roughly 59% of player spending came from the App Store.
With its recent release in China, Diablo Immortal quickly became the most-downloaded mobile title during the first two days. From this, it's safe to assume that profits will be looking to ramp up in the coming weeks.
But despite its success, Diablo Immortal has come under fire over its microtransactions. It was previously discovered that a fully upgraded Diablo Immortal character could end up costing players roughly $110, 000. The game's use of loot boxes has actually seen it fail to launch in both the Netherlands and Belgium, due to both countries' laws on loot boxes.