Apex Legends publisher Electronic Arts saw its share price drop 4.6% Friday following the release of Apex Legends Season 2 on July 2.
Apex Legends' original release boosted EA stock by 27% between Feb. 4 and Feb. 15, attracting around 100,000 viewers daily on Twitch and more than 10 million players in its first few days. Since then, though Apex Legends' player base has continued to grow, the game has taken a dip in terms of Twitch viewership.
EA, its investors, and many players expected Season 2 to revive the game's Twitch viewership to its original heights, but the resulting growth appears to have underwhelmed investors. Peak daily viewership has fallen short of the 100,000 viewer marker, maxing out at less than 50,000 viewers.
EA wasn't the only gaming company to see its share price drop Friday. Activision fell 3.4%, and Take-Two fell 1.9%.
Photo courtesy of Electronic Arts/Respawn Entertainment