Epic Games created an advert promoting a "Free Fortnite" hashtag in response to Apple taking Fortnite off the Apple App Store. On Thursday, Epic Games reduced the price of V-Bucks by up to 20% on all platforms as a way to circumvent royalty charges of Apple's App Store and the Google Play store. But the problem starts and ends on mobile.
When checking out on iOS or Android, players will need to use Epic Games direct payment option to circumvent the system. Apple responded by taking the game off the app store.
Clearly showing Epic Games was prepared for this action, Epic Games filed a legal complaint in the US District Court of California over Apple's decision to remove Fortnite from the Apple App Store. But it didn't stop there.
An advert was shown to promote a new hashtag, asking fans to join the "fight" against the "App Store Monopoly." And to further throw down the gauntlet, the video was a replica of the famous 1984 Apple Macintosh commercial which showed a woman breaking a giant screen in an attempt to free the subverted minds around her.