EA have been exploring the possibility of renaming FIFA, with filed applications leaning towards "EA Sports FC."
Recently, EA Sports revealed that they could be choosing to rename the FIFA franchise at some point in the future. With the publisher in the process of renewing their naming rights agreement with FIFA, it has since emerged that the company has begun filing trademark applications for a new name.
The applications have been filed with the UK’s Intellectual Property Office and the European Union Intellectual Property Office on Oct. 1 and Oct. 4, respectively, for the name "EA Sports FC." No doubt a name change to the long-standing franchise would be a puzzling move in the eyes of many fans. It's hard not to draw comparisons to Konami's name change of PES to eFootball, which led into a relatively disastrous launch for the newly-titled game's latest installment.
FIFA Could be Renamed as EA Sports FC
EA have clarifed that should the company cut their ties with FIFA, it would retain many of its other league, player and stadium licensing due to these being part of licensing separate to that of FIFA.
A statement from Cam Weber, EA Sports Group GM, read: "as we look ahead, we’re also exploring the idea of renaming our global EA Sports football games. This means we’re reviewing our naming rights agreement with FIFA, which is separate from all our other official partnerships and licenses across the football world."
While it remains to be seen if EA will indeed follow through with the renaming of FIFA, the steps are certainly underway. As one of EA Sport's biggest franchises, it's no doubt that all eyes will be on FIFA's future.
FIFA 22 is available now on Xbox One, Xbox Series X|S, Google Stadia, PlayStation 4, PlayStation 5, Nintendo Switch, and Microsoft Windows.