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Former DICE Design Head Joins Ubisoft

Fawzi Mesmar is Ubisoft's new Vice President of Editorial.
Fawzi Mesmar is Ubisoft's new Vice President of Editorial. / Photo courtesy of Ubisoft

Ubisoft has hired Fawzi Mesmar as its new Vice President of Editorial following his departure from Battlefield 2042 developer DICE.

As Vice President of Editorial, Mesmar will help in "guiding the creative direction" of Ubisoft's games and in "leading its teams of creators worldwide behind that vision."

"Reporting to Chief Creative Director Igor Manceau, Mesmar will work with Ubisoft production teams worldwide to shape the creative vision of its games and ensure the inclusion of diverse perspectives throughout the production process," Ubisoft said in its announcement.

Mesmar served as head of design at DICE from 2019-2021, working on Star Wars: Battlefront II, Battlefield V and Battlefield 2042. Prior to that, he held various roles at King, the developer of Candy Crush, and has authored one of the first books on game design written in Arabic. He left DICE just after the release of Battlefield 2042, which has launched to a largely critical reception.

"I am excited to work with the talented teams across Ubisoft to nurture our collective creativity and build the future of Ubisoft’s games together," Mesmar said in a statement. "Ubisoft brings together some of the most creative minds in videogames, and I look forward to supporting them in their work to deliver truly meaningful entertainment experiences to players."

Mesmar's hiring, and the emphasis on diversity in Ubisoft's announcement, indicate an awareness of the ongoing criticism of the company's toxic, frat boy culture. Employees at Ubisoft continue to organize around eliminating bad actors, improving working conditions, and seeking justice from top brass, saying the company has done too little to fix its many flaws.