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Forza Horizon 5 'Largest Launch' Ever for Xbox Games Studios

Forza Horizon 5 launched Tuesday.
Forza Horizon 5 launched Tuesday. / Photo courtesy of Playground Games/Xbox Games Studios

Forza Horizon 5 has managed the largest launch day in Xbox Games Studios history, according to head of Xbox Phil Spencer.

In addition to being met Tuesday by rapturous reviews, the racing sim developed by Playground Studios has already accumulated 4.5 million players across PC, console and cloud devices. That total is good for triple the peak concurrent player count of its predecessor, Forza Horizon 4, and a new record for Xbox Games Studios.

Many of those players are likely signing in via Xbox Game Pass, where Forza Horizon 5 was available on the first day of its retail launch. It's unclear exactly how many players are jumping in this way, but it will be interesting to see how many stick around long enough to pay for something and generate revenue, rather than bouncing along to the next free game.

One thing we do know is that over a million players actually started playing via early access that they earned by buying the $99 Premium Edition or the $50 Premium Add-Ons Bundle for Game Pass subscribers.

"We've invested for years in Xbox so more people can play," Spencer wrote on Twitter. Forza Horizon 5's success "shows that promise coming to life," he continued, before thanking players and congratulating Playground Studios.