FromSoftware, Bandai Namco Dub Elden Ring Launch a 'Fantastic Start for the New Franchise'

Elden Ring, FromSoftware's latest fantasy action RPG, was released on Feb. 24, 2022.
Elden Ring, FromSoftware's latest fantasy action RPG, was released on Feb. 24, 2022. / Image courtesy of FromSoftware

Less than a month removed from its official release, it appears Elden Ring has cemented itself as the start of a new franchise for developer FromSoftware and publisher Bandai Namco.

As announced in a press release Tuesday, Elden Ring has already shattered the launch sales of previous Souls games in 17 days, surpassing 12 million units sold around the world, with one million being sold in Japan alone.

In addition to simply thanking their fans for the unparalleled levels of support seen for a title in the once-niche genre lately, however, FromSoftware and Bandai Namco also hinted that Elden Ring's enormous success will lead to plenty of related content offerings in the future.

"Much effort was placed into creating Elden Ring so that we could exceed the expectations of our fans worldwide," Bandai Namco President and CEO Yasuo Miyakawa said. "In like manner, we will continue our efforts in expanding the brand beyond the game itself, and into everyone's daily life."

According to Eurogamer, FromSoftware and Bandai Namco have also described Elden Ring's launch sales as "a fantastic start for the new franchise."

Whether it be a sequel, a comic book or a Netflix series spin-off, it seems this is merely the beginning for Elden Ring.

Ahead of its launch, Elden Ring was projected by FromSoftware and Bandai Namco to hit four million sales by the end of March. Instead, it has tripled that number and become the fastest-selling game from a Japanese publisher excluding Nintendo, according to video games industry analyst Daniel Ahmad on Twitter.

"It's astonishing to see just how many people have been playing Elden Ring," FromSoftware President and CEO/Director Hidetaka Miyazaki said. "I'd like to extend our heartfelt thanks on behalf of the entire development team. Elden Ring is based on a mythological story written by George R. R. Martin. We hope players enjoy a high level of freedom when adventuring through its vast world, exploring its many secrets and facing up to its many threats. Thank you for your continued support."

Elden Ring is available now for PlayStation 4, PS5, Xbox One, Xbox Series X|S, and Windows PC (via Steam).