The island of Tsushima will make Ghost of Tsushima game director Nate Fox and creative director Jason Connell permanent tourism ambassadors of the real city of Tsushima in Nagasaki, Japan, the island announced this week.
Fox and Connell will receive an award and a letter of appreciation from the city in a digital ceremony., per VGC. Tsushima will also collaborate with Sony to set up a tourism campaign based on the game and encourage fans to learn more about the island.
Tsushima mayor Hiroki Hitakatsu says Fox and Connell "spread the name and history of Tsushima to the whole world in such a wonderful way."
"Even a lot of Japanese people do not know the history of the Gen-ko period. When it comes to the world, the name and location of Tsushima is literally unknown, so I cannot thank them enough for telling our story with such phenomenal graphics and profound stories."
Hitakatsu went on to say this is the first time the award has been given to someone "who has spread the name and history of Tsushima through their works."
When travel restrictions around the COVID-19 pandemic are lifted, Hitakatsu said he hopes to invite Fox, Connell and the rest the of the Sucker Punch team to Tsushima.
Ghost of Tsushima had the strongest launch week sales of any first-party PlayStation 4 game to date, and its popularity has had a tangible effect on the city itself. Fans of the game raised $260,000 in January to rebuild a shrine on the island, and $47,500 in November to rebuild a Torii gate that collapsed during a typhoon in 2020.
Sucker Punch appears likely to continue working on content for Ghost of Tsushima, as a recent job listing called for a designer with a "desire to write stories set in feudal Japan."