Hardware company HP has announced plans to acquire gaming peripheral company HyperX for $425 million, giving it a powerful entry point into the gaming accessory market.
HP will buy the HyperX brand from its current owner, Kingston, but the latter company will "retain the DRAM, flash, and SSD products for gamers and enthusiasts," HP said in its announcement.
HyperX is one of the most well-known and ubiquitous brands in the gaming peripheral space. Its line of Cloud headsets is particularly popular, but the company also sells keyboards, mice, mouse pads and more.
HP's past attempts to break into the gaming space, namely its Omen brand, have failed to gain market share against competitors such as Razer, Corsair and Logitech. Although the Omen brand has its own Omen Control Center software, HyperX accessories will continue to use their Ngenuity companion software, at least for now.