Immortals and Progressive Insurance have signed a multi-year partnership that will see the esports organization's LCS team rebranded as Immortals Progressive, the companies announced Thursday.
As part of the partnership, the League of Legends team has had its jersey redesigned to pay tribute to the team's new home in the Great Lakes Region — a home it shares with Progressive's headquarters. The new design is inspired by the Northern Lights.
"Our new branding previews how we intend to integrate visual representations of the Great Lakes Region throughout our merchandise, content and other collateral,” said Immortals Director of Brand Brad Peters. “This jersey design demonstrates how we are breaking the traditional mold of what fans expect to see from esports teams visually."
The partnership between Immortals and Progressive will include several fan-focused events. Fans will be able to compete in three community tournaments featuring LCS talent and influencers that will be streamed live on Twitch.
A new Progressive Gaming branded streaming program will include 16 broadcasts over the course of the year, with Immortals content creator AriaSaki hosting members of its LCS team. These broadcasts will include chances for viewers to win gaming prizes — as will a series of giveaways planned for each Immortals Progressive LCS win.
Finally, Immortals and Progressive will build a custom Minecraft server, where Immortals Progressive will host building contests and custom games for fans.
The 2022 LCS season kicks off with the Lock In tournament Friday, Jan. 14. Immortals Progressive will play its first match Saturday, Jan. 15.