JJoNak Zenyatta skin was dedicated to the 2018 OWL MVP, Sung-hyeon “JJoNak” Bang. The skin was originally teased, but was finally shown at the NYXL team day at the Overwatch League Arena.
JJoNak was named Overwatch League Season 1 MVP for his dominating presence as Zenyatta, showing an aggressive play style all but unheard of at the time. Although NYXL failed to take home the win, JJoNak's performance was stood out throughout the season.
JJoNak Zenyatta Skin Revealed for 2018 OWL MVP Honors
JJoNak wanted an octopus style skin and he got exactly that and more. When you use Zenyatta's ultimate, the octopus legs are shown. Even the orbs that he shoots are octopuses.
This isn't the only marketing tool Blizzard is using as there is an Overwatch Cookbook on the horizon. The cookbook from Insight Editions features custom meals, treats and drinks inspired by the characters of the game.
Author Chelsea Monroe-Cassel also wrote cookbooks for Blizzard properties such as World of WarCraft and Hearthstone. She also has cookbooks for Game of Thrones, Lord of the Rings, Star Wars and more available on Amazon.
Photo courtesy of Blizzard