Paramount+, the global streaming service from Paramount Global, announced a multi-market partnership with DBLTAP parent company Minute Media, Wavemaker and Kaleida bringing to life a 60 foot tall 3D hologram of Halo's iconic character, Master Chief.
The hologram of Master Chief, also known as Spartan 117, was installed in Australia, Latin America and Canada. The fan-favorite character from Microsoft's popular first-person shooter franchise and the new Halo series on Paramount+, was live for one day on April 17 in Toronto, Mexico City, Sao Paulo and Sydney Harbor.
According to the press release, "The record-breaking hologram, dubbed the ‘HALOgram’, scaled the equivalent height of a six-story building and featured a custom 3D animation that saw the Master Chief land on Earth and assess the local surroundings. Each installation weighed over 24 tons and was built using over 100m of metal trussing to house 126 square meters of specialist hologram gauze."
Larger Than Life Master Chief "HALOgram" Seen Worldwide
“Minute Media is thrilled to have been an integral part of bringing this innovative and ambitious project to life. Our priority is to empower partner brands, global publishers and content creators through innovation and video amplification. We are always looking to push boundaries with our partners and the HALOgram was a perfect opportunity to realize that vision on a global scale,” Ed Bovingdon, Entertainment Partnerships at Minute Media, said in the release.
Halo has been a staple of the Xbox family since the original launched in 2001. The most recent release in the series, Halo Infinite, launched on Dec. 8, 2021 with free-to-play multiplayer and a vast open world single player experience.
The Halo TV series debuted March 24 on Paramount+ starring Pablo Schreiber as Master Chief with Steven Spielberg as an executive producer. The show has already been renewed for a second season
New episodes of Halo premiere on Paramount+ weekly every Thursday.