Esports organization North announced new branding Monday coupled with re-signing Markus Kjaerbye to its Counter-Strike: Global Offensive team.
"Today marks a new beginning for North. The organization has redefined the overall brand to emphasize a new dawn where North will aim at becoming the leading Scandinavian esport organization," the organization said in its announcement.
North's Twitter went dark Monday removing all previous branding and tweets. Speculation arose around the organization ending, but it ended up being a cleansing ahead of Tuesday's reveal.
North Announces New Branding; Re-Signs Kjaerbye
In addition, North announced it re-signed star CS:GO player Kjaerbye. Details of Kjaerbye's new contract weren't revealed.
""I am happy to have re-signed my contract with North. North came to me with an ambitious new plan for both the team and the organisation. The rebrand looks and feels great, and more importantly, the people in the organisation behind us are determined to succeed. All in all, this feels like the perfect home for me." Kjaerbye said in the announcement.
Kjaerbye joined North in Feb. 2018 after a surprise departure from Astralis. He notably won Dream Hack Masters Stockholm, Open Sevilla, Valencia and Tours with the team.