Pokemon GO’s Record-Breaking 2019 Hits Nearly $1 Billion in Earnings

Pokémon GO earned nearly $1 billion in 2019, setting a record for player spending, per a report
Pokémon GO earned nearly $1 billion in 2019, setting a record for player spending, per a report | Niantic/The Pokémon Company

Pokémon GO earned close to $1 billion dollars in player spending during 2019, Sensor Tower reported Thursday. Its reported $894 million is an all-time high for the game.

Pokémon GO's player spending previously peaked in 2016, when the game pulled in $832 million in its debut year, according to Sensor Tower's analysis. Despite a steep drop to $598 million in 2017, player spending steadily increased since. The game hit $816 million in player spending in 2018 before its latest peak.

Pokémon GO's $894 million was the fifth most earned of any mobile game in the world, landing just behind Candy Crush Saga's $1.1 billion.

The game had more than 55 million installs in 2019.

Sensor Tower attributes the game's post-2017 growth to in-game updates and real-world activations, highlighting the introduction of Team GO Rocket in July 2019 as a particularly effective move. The two months following became the game's fourth and fifth best months ever, as players spent $116 million in August and $126 million in September.

Users in the United States accounted for the majority of the revenue, where 38% of all user spending took place. Japan ranked second with 32%, followed by Germany with 6%.

Google Play store users spent $482 million, with App Store users spending $412 million.

In total, Pokémon GO accumulated an estimated $3.1 billion in lifetime player spending. It is the only location-based game that has managed to increase revenue after its launch year.

The news arrives the same day Nintendo unveiled the first DLC packs for Pokémon Sword and Shield, titled The Isle of Armor and The Crown Tundra. Nintendo also announced the new title Pokémon Mystery Dungeon: Rescue Team DX and a release window for Pokémon Home.