PUBG Corp released a video on the difficulties of creating PLAYERUNKNOWN'S BATTLEGROUNDS and why the game was so successful from the start.
PUBG was inventive juggernaut and a massive undertaking for the early developers. The map was massive, the engine was built from scratch and no one had created something like this before. While we had H1Z1 and other survival games that were moving this direction, PUBG was making the whole product about a battle royale.
While other games went in a different direction, PUBG stayed the route of realistic and only added skins, cosmetics, weapons, and vehicles that worked inside each map and would actually fit in the real world. You weren't seeing jetpacks in PUBG.
And fans can expect more in the future. PLAYERUNKNOWN is creating a new IP called prologue and it was revealed at the Game Awards 2019. Brendan Greene who is known as PLAYERUNKNOWN, has started a new studio under PUBG Corp called the PLAYERUNKNOWN PRODUCTIONS.
The new title will incorporate new technologies and gameplay ideas, and is being developed by a team out of Amsterdam, NL led by Greene himself.