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Serena Williams Partners with Cloud9 Training Grounds Program to Launch 'Champion's Mindset' Course

Serena Williams has partnered with Cloud9's Training Grounds program to launch a "Champion's Mindset" course for coaches in youth development.
Serena Williams has partnered with Cloud9's Training Grounds program to launch a "Champion's Mindset" course for coaches in youth development. / Photo courtesy of Cloud9

Tennis star Serena Williams is partnering with the Cloud9 Training Grounds esports youth development program to launch a "Champion's Mindset" course for coaches to use as part of their after-school youth development work, the North American organization announced Thursday.

After hosting an online summer camp last year, Cloud9 appears primed to take another step towards evolving its Training Grounds youth development initiative into a full-fledged after-school program with the new partnership.

In the Training Grounds "Champion’s Mindset" course — said to be offered for free on the Positive Coaching Alliance website for school coaches, parents and educators to use as part of their youth development work — Serena Williams reportedly details the practices and mindset shifts that drove her to become one of the greatest athletes of all time.

“Hard work, practice and dedication are so important when you’re working to become the best and make your dreams come true, whether that be in sport or something different,” Williams said in a press release. “As an advisor on Cloud9, I am excited to team up on their Training Grounds program to help nurture these skills in students everywhere.”

As one of the new offerings presented by Training Grounds, an esports player development program for middle and high school students launched by Cloud9, the course also includes specific tips for coaching a "Champion’s Mindset" with young esports players.

“We’re thrilled to partner with Serena Williams," Cloud9 Training Grounds Executive Director Samir Bolar said, "truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes. As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy and resilient.”