Adding yet another venture to his extensive resume, American rapper and personality Snoop Dogg announced that he has joined FaZe Clan. With the company set to go public later this year, Snoop Dogg (or FaZe Snoop) will be joining FaZe Clan’s board of directors.
“The organic relationship between FaZe and Snoop has been building for years now, so we are thrilled to officially welcome FaZe Snoop to the family. As the original internet kid and first generation gamer, Snoop has always understood the cultural connection between music, lifestyle and gaming,” said Kai Henry, Chief Strategy Officer of FaZe Clan.
Of course, to have someone like Snoop Dogg as part of your business and not have him in front of the camera from time to time would be a waste. Alongside joining the board of directors, Snoop will "co-create content, participate in key business initiatives, and launch merchandise with the brand."
Snoop Dogg said in regards to his joining, "It only makes sense to partner with FaZe Clan as both a team member and on the Board of Directors."
"The youth identifies with their brand and that’s something my son Cordell knew, which is why he brought us together."
Aside from joining as talent, Snoop Dogg will also be launching a community outreach program that supports youth. Previously, FaZe Clan took part in an outreach collaboration during the Super Bowl weekend in February where members played in a co-branded FaZe Clan x NFL flag football game. $25,000 per team was donated to youth sports with FaZe Clan’s donation going to Snoop Dogg’s Youth Football League.
Snoop Dogg joins FaZe Clan amongst other personalities, such as Lebron “FaZe Bronny” James Jr and Offset aka “FaZe Offset.”