Sony announced Thursday a new loyalty program called PlayStation Stars coming later this year. IT will offer players digital collectibles and points that may be redeemable for PlayStation Network wallet funds.
PlayStation Stars will be free to join when it launches, and members will be able to complete campaigns and activities, compete in tournaments, and perform other actions to earn rewards.
Among those rewards will be digital collectibles. In an interview with The Washington Post, Sony clarified these will not be non-fungible tokens (NFTs), and won't integrate blockchain technology. They'll instead be "digital representations of things that PlayStation fans enjoy," per a post on the PlayStation Blog, such as virtual figurines of Sony characters and products.
"We hope this new program brings to mind past gaming memories while making you excited for the future with PlayStation: commemorating the gaming eras we created together, charting new paths to explore, and bringing players together for global celebrations," reads the blog posted by Vice President of Network Advertising, Loyalty & Licensed Merchandise Grace Chen.
PlayStation Stars members will earn loyalty points that can be redeemed in a catalog that "may include PSN wallet funds and select PlayStation Store products." PlayStation Plus members will also automatically earn points toward PlayStation Store purchases.
PlayStation Stars is currently in the early testing stage, Sony says it will evolve over time. No specific launch date has been set, but the rollout will take place in various phases and regions.