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Team Liquid Branches into MMORPGs with Warcraft Limit Guild Acquisition

Team Liquid, the prolific professional gaming coalition, has officially entered the MMORPG space with the signing of World of Warcraft's Limit Guild.
Team Liquid, the prolific professional gaming coalition, has officially entered the MMORPG space with the signing of World of Warcraft's Limit Guild. / Team Liquid

Team Liquid, the prolific professional gaming coalition, has officially entered the MMORPG space with the signing of World of Warcraft's Limit Guild.

In a press release issued Saturday, the group explained Limit Guild would form the basis for a new pillar of the company: Liquid MMO. The guild adds over 40 individuals, both players, and coaches, to Team Liquid (TL) as the group plans to expand its reach into World of Warcraft, Final Fantasy XIV Online, and other popular MMOs—including upcoming titles. This is the largest signing in TL history.

"Team Liquid is going all-in on MMOs with investments in players, content creators and staff." The statement read.

Team Liquid Branches into MMORPGs with Limit Guild

"When Team Liquid enters a new space, we do so intending to be the best,” said Steve Arhancet, Co-CEO of Team Liquid. “We maintained that philosophy with MMOs—wanting to work with the best to achieve competitive greatness. With Max and Limit, we found not only an excellent team with a proven track record, but an authentic group of individuals who pursue greatness with integrity, aligning perfectly with Team Liquid’s values as an organization."

Max "Maximum" Smith, Guild Leader for Limit Guild, said he "Couldn’t be happier to join Team Liquid."

"From the start, everyone at TL impressed us with their professionalism, their commitment to winning, their global presence, and vision for expansion in MMOs. They’ve entrusted me with minority ownership of the company, a huge honor, and responsibility I won’t take for granted."

The guild will adopt Liquid branding and Maximum will take on a new role as "minority owner" in order to oversee how TL "approaches the MMOs of today and tomorrow."

Limit, itself, is not without merit—as Arhancet explained. The guild is among the most popular in the space with over 30 million viewing hours during their PvE streams. Recently, they achieved the World Firsts in the Castle Nathria and Ny'alotha raids.

Liquid MMO plans to host over 35 of their newly minted raiders in one location as they race to add another notch to their World First belts: Sepulcher of the First Ones. With the release of WoW Patch 9.2, the team has yet another massive raid on their hands—which will now be broadcast with Liquid backing that showcases every boss attempt along the way.

More information is set to be released as the patch draws nearer.