Following the removal of PUBG Mobile from the Chinese market, developer Tencent has introduced a sanitized, patriotic version of the game that has quickly reached the top of the charts in China.
PUBG Mobile was closed as Tencent did not receive a license to monetise the game from regulators.— Daniel Ahmad (@ZhugeEX) May 8, 2019
Game for Peace is essentially the same game, but with minor changes such as:
- No blood or violent deaths
- Is now a 'military training exercise'
- Age lock for 16+ only. pic.twitter.com/FX9sPzUKJV
That's good news for Tencent, which stood to take a major revenue hit without PUBG Mobile. Where that game was never approved for monetization by the Chinese government, Game for Peace received such a license April 9.
Game for Peace's gameplay is almost identical to that of PUBG Mobile with a few compromises on violence. Characters don't bleed when shot, and rather than die, they kneel, produce a loot box and wave goodbye.
According to Reuters, analysts at China Renaissance estimated that Game for Peace could generate up to $1.48 billion in annual revenue.
Photo courtesy of Tencent