Complexity Signs Chicharito as Complexity Stars Content Creator
LA Galaxy striker Javier "Chicharito" Hernández has joined Complexity Gaming's Complexity Stars lineup, both parties announced Wednesday.
Complexity Stars, the American organization's program launched in November 2021, aims to bring the worlds of sports, entertainment and gaming come together with a roster of professional athletes who are looking for ways to make their mark in the sphere. The signing of Chicharito marks the division’s first professional soccer player.
"Gaming has always been a passion of mine," Chicharito said in a press release, "and by signing with Complexity Stars, I’ll be able to create content and host events to better engage with my fans off the pitch. Complexity has a rich history in gaming and esports, and after seeing their commitment to developing talent and fostering opportunities for athletes to organically grow with the space, I knew it would be a perfect fit."
With over 14.3 million social media followers and worldwide fandom, Mexico’s all-time leading goalscorer joins eight other professional athletes looking to grow their audiences in the Complexity Stars program, including two-time NBA champion J.R. Smith, NFL running back Leonard Fournette and five-time UFC title winner Max Holloway.
Chicharito’s signing is said to also represent Complexity’s ongoing commitment to its growing Spanish-speaking audience, which comprises nearly 30 percent of its total fanbase.
"Since he was 18, Chicharito’s fanbase has watched him dominate the football pitch," Complexity Stars head Duane "Zeno" Jackson said in a press release. "As the worlds of gaming and traditional sports continue to collide, Complexity Stars has given athletes a platform to connect with fans in new ways. And now Chicharito will be able to leverage the program to captivate the next generation of fans where they’re consuming content."
According to Complexity, Chicharito will collaborate with the org's roster of talent on unique experiences that combine the best of the real-world and virtual pitch.
Details of future events, branded content and collaborations with other professional athletes and creators are said to be coming soon on Chicharito’s social channels, Complexity’s website and parent company GameSquare’s website.