EA wants Battlefield 6 to be a platform, has no plans for price increases

EA’s latest financial report is out and the accompanying earnings call once again provided some space for shareholders to get some answers from CEO Andrew Wilson and other executives. In regards to the recently unveiled Battlefield 6, Wilson said that the publisher isn’t currently aiming at any “dramatic” pricing changes — a reference to recent game price increases by competitors like Nintendo, Sony, and Microsoft (though the latter recently backed out of this particular race with The Outer Worlds 2 going back to the old standard).

Additionally, Wilson said that the company’s immense investments into the upcoming game (it has several of its studios working on the title) are justified due to it being more than just a “product” — EA wants it to become a platform. Making platforms that bind players in the long term by delivering many different and fresh experiences seems to be the new golden goose chased after by the industry with Fortnite and Roblox being the shining examples of the model.

Financially, EA outperformed its expectations for the fiscal year’s first quarter — a team effort between all of its franchises, as the company emphasized. 

EA Sports titles, Apex Legends, and the company’s back catalog all made contributions to the  $1.298 billion USD in net bookings. F1 25 and EA FC Mobile were specifically shouted out for their strong growth, which was attributed to external partnerships in both cases — FC Mobile benefitted from Apple MLS Season Pass integration and F1 from its crossover with F1 – The Movie. This should at least soothe the worries of racing sim fans that Codemasters’ F1 games could be on the chopping block following EA’s cancellation of future WEC titles.

Battlefield 6 is expected to be released in October 2025 and its multiplayer gameplay reveal is set to happen tomorrow.

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