NBA 2K

NBA 2K23 J. Cole Cover, Next-Gen MyCAREER Details Revealed

J. Cole will grace the cover of NBA 2K23 Dreamer Edition.
J. Cole will grace the cover of NBA 2K23 Dreamer Edition. / Image courtesy of 2K

The 2KDay Countdown continued on in a big way Thursday, as 2K revealed that J. Cole will grace the cover of NBA 2K23 DREAMER Edition, as well as released a trailer for its next-gen MyCAREER mode.

Here's a breakdown of everything you need to know about the NBA 2K23 next-gen MyCAREER reveal.

NBA 2K23 J. Cole Cover, Next-Gen MyCAREER Details Revealed

Kicking things off, 2K revealed that Grammy Award winning multi-platinum hip-hop artist J. Cole will be a prominent part of NBA 2K23.

In a first for the series, J. Cole was named the cover star of NBA 2K23 DREAMER Edition, and offering that will be available exclusively this fall for PlayStation 5 and Xbox Series X|S at GameStop in the U.S. and Canada.

At the time of publication, 2K has yet to reveal the pre-order details regarding NBA 2K23 DREAMER Edition, including its price and bonus content.

"NBA 2K has long been a place to discover new musical talent through their game and continues to be a gold standard for showcasing all things basketball culture," J. Cole said in a press release. "It’s been an amazing journey to not only appear on a cover of this year’s game, but to be part of the MyCAREER storyline, soundtrack and bring the DREAMER brand into NBA 2K. There’s also more to come, so watch out for all things Dreamville and DREAMER brand drops during Seasons and for Bas and Elite in this year’s MyCAREER story.”

Beyond the surprise cover collab, Cole and fellow Dreamville members Elite and Bas will also star in this year’s MyCAREER storyline in the next-gen version of the game as they help players "capture the hearts and minds of The City."

As perhaps demonstrated in the new two-minute MyCAREER trailer, NBA 2K23's rendition of the mode is said to be the "largest and most involved storyline in franchise history."

Featuring yet another cast of characters and cameos, the story kicks off after the NBA Draft and challenges players to balance their performance in the NBA, while navigating their off-court career through music, fashion and business.

"The sheer scale, depth and talent featured in this year’s MyCAREER creates an unparalleled experience within NBA 2K23," said Alfie Brody, vice president of global marketing strategy for NBA 2K. "At the top of that list of talent is our first cover star who truly sits at the intersection of basketball and music. Bringing a visionary like J. Cole and DREAMER into the creative process for both the game and the soundtrack showcases the pillar of culture that NBA 2K23 has become."

More details about The City for next-gen versions of NBA 2K23 is said to be coming on Sept. 7. For those on PS4, Xbox One, PC or Nintendo Switch, details about the "G.O.A.T. Boat" and MyCAREER on NBA 2K23 current gen will be revealed tomorrow.


NBA 2K23 is set to release worldwide for PlayStation 4, PS5, Xbox One, Xbox Series X|S, Nintendo Switch and PC (via Steam) on Sept. 9, 2022.

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