HoYoverse confirms Gamescom 2025 participation

Chinese developer HoYoverse has announced that it will join the growing line-up of companies participating in Gamescom 2025, which is set to take place in Cologne, Germany, from August 20 to 24. The studio is set to bring its three flagship titles, Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero to the showfloor — there is no word on the new Honkai game teased earlier this year.

Genshin Impact's booth will heavily feature the upcoming region of Nod-Krai, while HSR will focus on the ongoing location Amphoreus. ZZZ's booth will be themed after Spook Shack, the newly revealed faction joining the game in Version 2.1. All three booths will offer unique offline activities and merch.

HoYoverse has become a regular exhibitor in the post-Covid era of Gamescom, achieving high visibility with its massive booth, huge gift bags, and the enormous amount of cosplayers joining the showfloor while portraying characters from one of its games. Building on the high popularity of its games in Germany, the company has recently opened a HoYoverse Café in Berlin, which will be a permanent point of pilgrimage for fans.

Fellow Gamescom 2025 attendees include Nintendo, Ubisoft, Capcom, Microsoft and Blizzard, and Wargaming.

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